What is CRO?
Conversion Rate Optimisation, or CRO, is the process of enhancing your website to increase the conversion rate. Whether that's paying customers, qualified leads, file downloads, page visits, or a different business KPI. To achieve this, our experts will look at the overall layout and user experience of your site, using data and a keen eye to analyse the following: finding and fixing broken items, improving traffic flow to sales generating pages, making products easier to find, and ensuring the path to purchase is clear without any unexpected interruptions.