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Crafted from high quality fabrics and materials, Sinners Attire is a leading UK streetwear brand, also known as SNRS. They are trend setters, intent on transforming the streetwear industry each season.
No matter the season, you can find Ibiza influences in the design, keeping their pieces vibrant all year round. Stand out prints are key to the brand’s signature style, mixing it up with unique denim and outstanding textures. Sinners have acquired a loyal following, and are now up there as one of the most respected and renowned streetwear brands in the UK.
Digital Media Team partnered up with Sinners Attire in spring 2020, helping the brand push through lockdown and market to an international audience using paid social, PPC and email.
Sinners Attire had advertised with other agencies in the past, but hadn’t been pleased with overall performance. Aware of DMT’s success in the streetwear industry, the client was keen to find out what we could offer their established brand. We initially had to set up a new ad account due to ownership issues with their previous agency, but this – and the Covid outbreak – didn’t affect our results and we got off to a very strong start. After initially focusing on paid social and PPC, we added email marketing as an additional service, helping us build a strong customer journey from awareness right through to retargeting and retention.
Generated an initial average ROAS of 11, reached over 1,000,000 users and generated average CPMs of £0.50 within first two weeks alone – during a lockdown. On the PPC side of things, within 2 weeks of introducing campaigns to Spain, we are currently on a ROAS of 34.51 with the average cost per conversions at only £1.29. Following these results, Sinners have agreed to set up campaigns targeting Portugal & Ireland, opening them up to the global market even more.
On the email side of things, around 20% of the clients’ revenue comes from Klaviyo email marketing. This revenue is generated by campaign emails, as well as automated flows including welcome emails and abandoned basket emails. The flows accumulate revenue automatically using features such as predictive analytics and smart sending.
Over Black Friday, email marketing generated over £100k in placed orders from 10 emails.
“Fantastic team of talented individuals!” Richard, Sinners Attire
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