Just as our bank accounts have recovered from Christmas, it’s now time to splash out on loved ones for Valentine’s Day.

Around 65% of Brits love to celebrate this special day, giving brands an excellent opportunity to target the lovers in the audience.

2025 Valentine's Day Campaigns

So, marketers - whether you’re aiming Cupid’s arrow toward couples or focusing on the Singletons this year (hey- they deserve some loving too!), get your rose-tinted glasses on and set your alarms for February 14th, and get ready as we explore five brands that are giving us flawless 2025 Valentine’s Day campaigns.

Rihanna’s Savage X Fenty

Imagine confidence, sexiness, and intimacy all in one campaign. This is precisely what Rihanna has nailed with her 2025 LoveLine Collection. The collection contains all sorts, from ribbon tights to sexy sleepwear. More importantly, the campaign features an inclusive size range alongside an ethnically diverse range of individuals modelling the LoveLine products. So, for all the cupids out there, there is a range of lingerie to get your hands on, allowing your confidence to shine.

P.S. Rihanna, will you be our Valentine this year?

Jellycat 

The most popular plush toy brand has instilled emotional comfort at its core, and it seems adults love the brand more than children. Jellycat has the potential to heal all our inner children. They started releasing hints and teasers in November to create a buzz about what’s to come this Valentine’s Day, and it’s safe to say that Jellycat fans have certainly been excited. 

Although their Valentine’s collection is aimed at couples, Jellycat has previously embraced those living in solitude as they offer toys to be a friendly companion. 

Sometimes it really is the little presents that mean the most.

Gucci

Gucci is known for its storytelling-driven marketing campaigns, and this February, it delivered once more with its “Gucci Together” campaign. Their Valentine’s Day campaign is nothing short of heartwarming and authentic, portraying a range of real couples communicating in their unique love languages. 

Using ordinary people in a marketing campaign was a smart move from Gucci, as people prefer seeing people like them due to a sense of relatability.

Skims

This year, Skims has endorsed popstar Rosé as the heart of its limited-edition Valentine’s collection, which features all things kisses, roses, and hearts. Rosé was the perfect choice to model the new adorable collection. As Rosé belongs to a popular girl band, Blackpink, she is an easily recognisable icon by many, whether they are fans or not. Although, after her new trending single with Bruno Mars, aren’t we all fans now? The Valentine’s Day collection aligns with Kim Kardashian’s mission for Skims’ campaigns to be iconic, and it allows consumers to treat themselves to cute rosebud pyjamas or gift them to someone else. 

Stanley

It’s time to break up with your old water bottle because Stanley has just released their limited-edition Valentine’s Day Berry Truffle Quencher, and it's as if any more rage for Stanley Cups was needed. We still can’t get over the sudden and recent rise in Stanley Quencher’s, considering the brand has been around since 1913! 

Many have criticised the brand, arguing that “it’s just a cup,” but to Stanley consumers, it represents an aspirational lifestyle. Consumers tend to constantly chase the next best thing, so fans felt a sense of FOMO when Stanley released their Valentine’s range, making them feel like they needed their hands on this new cup. 

As this special day edges closer, we can look at the 2025 Valentine’s Day campaigns of Gucci and Skims and clearly see the importance of showcasing relevant and noticeable individuals. Portraying real people in marketing campaigns goes a long way, as consumers enjoy viewing people who resemble them and see themselves as someone who would purchase the product. Campaigns like the one we’ve seen from Jellycat show that consumers will forever appreciate products that play with their heartstrings and allow them to feel a sense of nostalgia. 

Are you looking for a partner for your marketing campaigns? You + dmt = a perfect partnership waiting to happen. Why don’t you have a look at our services, including Paid Social, PPC, and Email Marketing?

Happy Valentine’s Day from us at DMT!