When Taylor Swift announced the Eras Tour in November 2022, it’s safe to say she broke the internet. Everyone’s inner Swiftie came out, and everyone got just that little bit more feral at the thought of fighting tooth and nail for a ticket, us included.
Spanning five continents and consisting of 152 shows (so far), it’s become the first tour in history to surpass $1 billion, making it the highest-grossing tour of all time.
Since 2019, Ms Swift has released eight albums, including her re-records and her most recent album, ‘The Tortured Poets Department’. The demand for tickets became so unprecedented that Ticketmaster was sued for dynamically hiking prices and not being able to cope with the requests.
With the UK shows in full swing, we’ve taken a look at Taylor Swift’s impact on the economy and fashion brands tuning into the trend with Eras Tour-inspired outfits.
The Eras Tour & The Economy
This month, the Eras Tour arrived in the UK, and much like the other countries she’s visited, the economy has witnessed a huge increase. By the time the UK leg of the tour concludes in London, it’s estimated that the economy will be boosted by almost £1 billion, and fans are spending an average of £848 during the tour (a combination of ticket prices, outfits, accommodation and hospitality).
To commemorate her arrival, UK cities are going all out. Liverpool already rolled out the red carpet and announced that for a Fortnight only, they’ll transform into ‘Taylor Town’ (Lover-pool was right there, but we’ll let it slide) to give her a proper Scouse welcome. And other UK cities are also hosting Taylor Swift-themed events.
The Eras Tour & Fashion Brands
With the Eras Tour now heading to Cardiff, Dublin, and Wembley Stadium, well-known fashion brands have begun putting their hats in the ring with Eras-themed outfits. Search results across Google have skyrocketed, and ‘Taylor Swift’ is continuously appearing in the top 10 search terms.
Whether you’re all about 70s fever dreams and ‘Midnights’, very much a ‘Reputation’ girlie, or having a haunted Victorian ‘Tortured Poets’ summer, we’ve picked a few clothing brands where you can find your essential Taylor Swift Eras Tour Outfits, or who have created Eras Tour specific categories!
ASOS - Every Era!
As concert and festival season is now in full swing, ASOS has created a ‘Concert Outfits’ category with all the inspo you need! Looking for something more specific? They’ve also put together a blog with their top pieces to shop specifically for the Eras Tour.
Eras Tour-Inspired Outfits
Revolve - Every Era!
If you’re looking for something a little bit more upmarket than ASOS, Revolve have put together a complete edit of Taylor Swift-inspired outfits to work into your Eras Tour wardrobe!
Motel Rocks - RED & The Tortured Poets Department
Motel Rocks are hitting the brief for Red outfits and The Tortured Poets Department outfits. Their ‘Left on Red’ collection has all the staple pieces to channel the Red Era, from printed baby tees to statement dresses.
If Tortured Poets is your cup of tea, they’ve got a whole range of Victorian-gothic-esque-inspired looks with a nod to the coquette trend. Although it’s no Vivienne Westwood (like her TTPD tour outfit), there are plenty of lace styles, puffball skirts and corset dresses to choose from.
Red Inspired Outfits / TTPD Inspired Outfits
Pretty Little Thing - Lover
Getting into the Lover spirit? Think all things pink and explore Pretty Little Thing’s whole range of fun and flirty dresses.
Nasty Gal - 1989, Midnights & Reputation
Nasty Gal has come prepared with outfits to make the whole place shimmer. With their ‘Eras Tour’ specific category, they’ve got bold and bright styles, snakeskin prints and embellished styles that make for the perfect nod to 1989, Reputation and Midnights.
1989, Reputation & Midnights-Inspired Outfits
Damson Madder - Folklore & Evermore
Damson Madder recently released their summer collection, which is ideal for Folklore and Evermore-inspired outfits. With floral prints, whimsical silhouettes, and an overall cottage-core aesthetic, it’s a go-to brand to explore if you’re looking to channel either era.
Folklore & Evermore Inspired Outfits
Kiwi&Co - Debut, Fearless & Speak Now
From sequin numbers to prairie dresses and ‘dancing in a storm in your best dress’- approved styles, Kiwi&Co has a range of pieces that are perfect for channelling Taylor’s country roots and fairytale aesthetic. If you’re looking for Debut, Fearless or Speak Now outfit inspo, it’s the place to shop!
Debut, Fearless & Speak Now Inspired Outfits
Taylor Swift’s tour isn’t the first time the singer has made headlines. More recently, Taylor Swift caused Shopify to crash! Want to read more about it? Luckily for you, we’ve written a blog all about it.
The Eras Tour is the perfect example of brands being reactive with their marketing campaigns. Want to keep in the loop when it comes to trends and social media moments? Get in touch with us to see what we could do for your brand!
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