Sharp Estate Agents & Lettings

 

The Client

Sharp Estate Agents & Letting Ltd is an independent estate agents based in Accrington. Situated in the centre of the town, the client prides itself on a customer-led service, with a strong emphasis on customer service.

Owner Lorna Sharp is well-known for her proactive approach, and her team of property professionals have earned her and the company its solid industry reputation for excellence and professionalism.

The Challenge

The client already had a social media presence when we approached them, and had already amassed a modest following. The problem they had was finding the time to update their Facebook page, so their posts were quite sparse.

It was through their social channels that we began our relationship – we spotted a Tweet of theirs looking for tech support, and we swiftly helped them out with their problem. We soon realised that we could help them in more ways, and our service began shortly thereafter.

Our Solution

Our first step was to give their Facebook page a quick overhaul. We recreated their branding so that the images were hi-res, and simplified their cover photo by switching it to a crisp image of their shop front.

We added a ‘Call Now’ call to action and updated their contact information, making it easier for customers to find them. A handy service tab with icons that match their branding was also created.

We began posting local content and relevant industry news onto the page, giving value to potential customers who may wish to know more about the company, the area and the current property landscape.

Once the page was taken care of, we began growing the audience. We used targeted page likes to build an audience of local homeowners, using that familiar image of the shop to draw in people who would recognise the business.

Now that the client has reached a sustainable amount of page likes, we hope to focus more on bringing in business, and will be looking to run property valuation adverts in the new year.

The Results

Today, the Sharp Estate Agents page has a brilliant number of page likes, along with many positive customer reviews. The page acts as a great hub for both existing customers and those looking for a new home, with regular properties posted in between valuable content.

  • Total page likes have grown from 538 to 1434, giving Sharp a larger market share of the area.
  • Satisfied customers have left 24 positive reviews, giving an average of 4.5 out of 5 stars.
  • Grown the audience so that the client holds the second-largest Facebook following in Accrington, putting them in a strong position in the online market.