DMT’s Clients Make a Record-Breaking £2.5 Million in 24-Hour Black Friday Revenue

Digital Media Team have recorded yet another record-breaking Black Friday, with clients making over £2.5 million in revenue in a single day.

The 24-hour period on November 25th, 2022, was the most successful day of trade DMT has recorded since their inception in 2014. The team reported over £90,000 spent across their clients’ paid media accounts, with the copy and creative (designed in-house at DMT) driving over 185,000 link clicks.

The company, which is celebrating its eighth anniversary this week, has seen a huge uplift in 2022 from partnering with over thirty new clients, including Tim Hortons, Aston Martin F1, Elle and the FIFA World Cup.

Across the whole Black Friday weekend, DMT’s clients have seen a total of £6 million in revenue across platforms. However, this is only the tip of the iceberg across the whole month. Digital Media Team’s clients have boasted a turnover of £34,015,727 overall in November.

Among the best-performing clients, DMT’s work with handbag giant DeMellier London saw a year-on-year ROAS increase of 190%, as well as a spend increase of 163% YoY.

Beyond the phenomenal return on advertising spend, the vast majority of Digital Media Team’s clients have also received a huge return in the form of ad credits through agency rewards. If the client’s account qualifies for the platform’s Q4 goals, they can see up to $50,000 back in ad credit over the following quarter.

Digital Media Team is a full-funnel digital agency, combining creativity with data to grow and scale eCommerce companies. They offer digital marketing services in paid social, paid search, email marketing and web development across Meta, TikTok, Pinterest, Amazon, Google, Klaviyo and Shopify platforms.

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